Shine Ambassador Programme

Shine’s Ambassador programme gives people with lived experience of mental health difficulties the opportunity to share their story and help reduce mental health stigma.

All evidence points to the fact that hearing from people with lived experience resonates powerfully and is highly effective in working to remove stigma.

Ambassadors share their insights into what living with a mental health difficulty looks like, helping to challenge attitudes towards mental illness and influence change.

Shine Ambassadors take part in activities such as public speaking, television/radio/print interviews, panel discussions, research, campaign work, content creation and/or project work.

All Ambassadors receive training during their time volunteering with Shine.

Their commitment enhances our capacity to deliver impactful programmes and extend our reach. They are integral to Shine’s mission and we greatly value and appreciate their contribution and commitment. 

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Shine Ambassador Programme
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Shine Ambassador Programme
  • Talk openly about mental illness
  • Challenge myths and misinformation
  • Create supportive environments
  • Promote help-seeking
  • Strengthen community connection

When thousands of people wear green ribbons across Ireland, it shifts culture. It makes conversations possible.

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Shine supports Ireland’s media sector in many ways

From our annual Mental Health Media Awards to free on-site workshops to 1-1 online consultations, Shine is here to support you produce impactful, compassionate, and authentic mental health content. We work with journalists, researchers, producers, presenters and editors across print, online television and radio. We also support media workers by raising awareness of mental health issues which may emerge as part of your work.

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Shine Ambassador Programme

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Shine’s Policy Submissions

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The Rosalynn Carter Fellowship for Mental Health Journalism in Ireland

Founded in 1996, the highly competitive Rosalynn Carter Fellowship for Mental Health Journalism awards year long, non-residential fellowships to journalists from the United States, Colombia, Qatar, and the United Arab Emirates to report on a mental health topic of their choice. In 2023, Shine’s Headline programme, in partnership with the Carter Center, proudly announced the rollout of this prestigious fellowship in Ireland through the Rosalynn Carter Fellowship for Mental Health Journalism in the Republic of Ireland.

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Mental Health Media Awards

Shine works closely with the media to promote responsible and accurate reporting on mental health. Through guidance, training, and collaboration, Shine helps journalists and media professionals understand the impact of stigma and misinformation while encouraging coverage that is respectful and informed.

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Multiple Shine Mental Health Media Awards 2024 trophies with circular wooden plaques and blue curved stands on white bases.

Green Ribbon Order Form

To order your FREE Green Ribbons, please fill out this form with your order details:

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info@shine.ie
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01 860 1610
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086 040 7701

Other Advocacy Pages

Green Ribbon Campaign

Shine manages the national stigma-reduction programme for Ireland. An important part of this work is our annual Green Ribbon Campaign.

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Shine manages the national stigma-reduction programme for Ireland. An important part of this work is our annual Green Ribbon Campaign.

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Advocating for Change

At Shine, we believe that creating meaningful change in mental health services, policies, and public attitudes requires persistent advocacy.

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The Voice Platform

A voluntary group of people with lived experience, family members, and supporters who work to improve mental health support, services in Ireland.

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The Reference Group

The Reference Group is a key element of the National Implementation and Monitoring Committee for Ireland's mental health policies.

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Research

At Shine, research is a cornerstone of our work to improve mental health understanding and care.

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Media Monitoring and Information

Shine works closely with the media to promote responsible and accurate reporting on mental health.

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Media Policy and Research

Shine’s Media Programme uses insights gathered through our media monitoring, research, and lived experience panels to advocate for national & international

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Frequently Asked Questions

What is Green Ribbon Ireland?

Green Ribbon Ireland is Shine’s national campaign to reduce stigma around mental illness. It encourages open conversations and visible solidarity through the wearing of a green ribbon.

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Who can participate?

Everyone. Individuals, families, workplaces, schools, universities, community organisations and public bodies are encouraged to get involved.

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How does wearing a green ribbon make a difference?

The ribbon is a visible sign of support. It sparks conversation, reduces silence and shows that discussing mental illness is acceptable and supported.

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Can workplaces and schools take part?

Yes. Many organisations host talks, distribute ribbons, organise awareness events and incorporate the campaign into orientation and wellbeing programmes.

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Are there online ways to support the campaign?

Yes. Shine hosts webinars, shares digital resources and encourages social media participation to extend the campaign’s reach.

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Can I volunteer?

Yes. Volunteers support ribbon distribution, public engagement events and community outreach during the campaign period.

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Does the campaign connect internationally?

The Green Ribbon campaign aligns with global efforts to reduce stigma and promote mental health awareness, connecting Ireland to wider international movements for change.

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A Shared Responsibility

Reducing stigma is not the responsibility of oneorganisation alone. It is a shared national task.Green Ribbon Ireland exists to make that responsibilityvisible. Each ribbon worn, each conversation started and each event hostedcontributes to a more compassionate and informed Ireland.To order ribbons, host an event or learn more, visit:
www.shine.ie/advocacy/green-ribbon-campaign