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See Change

See Change  is an alliance of 90 organisations working together through the National Stigma Reduction Partnership to bring about positive change in public attitudes and behaviour towards people with mental health problems.

What is stigma?

When we talk about stigma, we are talking about using negative labels to identify people with mental health problems. Sadly, this is still a big problem faced by people with mental health problems. Experiencing stigma can be extremely hurtful and isolating. It may even prevent people coming forward and seeking the help they need.

More and more people are becoming aware of what mental health stigma is and how to tackle it. The Green Ribbon Campaign is an annual month of awareness-raising on mental health organised by See Change. Research on the campaign’s effectiveness in 2015 showed that people now feel more comfortable talking openly about mental health than ever before.

People experiencing mental ill health are often reluctant to discuss their illness with those outside their inner circle. The stigma surrounding mental illness can prevent people coming forward and seeking the help and support they need. It also means we are prevented from understanding the voices of those experiencing mental ill health and recovery.

You don’t need to be an expert to talk about mental health. We all have a responsibility to start the conversation.


Many of our attitudes about mental illness have been shaped by representations we have read about, seen, or heard through various forms of media.

Headline is the national programme for responsible reporting and representation of mental ill health and suicide. The programme works to promote accurate and responsible coverage of mental health related issues, in accordance with international media guidelines.

Headline offers guidance to journalists in relation to challenging issues that can arise when reporting on mental ill health. It also provides training to journalism students and media professionals to help them develop new ways to cover these challenging issues.

E-mail: visit  or call 01 541 3715

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